Sales Suck But You Don’t Have To by Cher Scholl | Motivated Savages

Sales Suck But You Don’t Have To: Prospecting That Doesn’t Feel Like Prospecting

by Cher Scholl

Practical prospecting through thoughtful emails, calls, creative mail, and follow-up.

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ABOUT THE BOOK

Most sales advice assumes the problem is effort.

Send more emails. Make more calls. Build a bigger list. Run another sequence.

The problem is that everybody else is doing the exact same thing.

Today’s buyers are drowning in automation, AI-generated outreach, templated LinkedIn messages, and cold emails that all sound identical. The old playbook doesn’t work the way it used to.

This book is for salespeople, SDRs, BDRs, agency leaders, consultants, entrepreneurs, recruiters, and business development professionals who are tired of sounding like everyone else.

Inside, you’ll learn how to:

✅ Find the right prospects before your competitors do

✅ Turn promotions, new hires, job changes, and company signals into real opportunities

✅ Write cold emails that actually feel human

✅ Use AI to become more thoughtful, not more robotic

✅ Improve deliverability and stop sabotaging your own outreach

✅ Use creative direct mail to stand out from inbox noise

✅ Make cold calls that sound like conversations instead of scripts

✅ Build a prospecting system that survives changing markets

✅ Keep opportunities moving without becoming annoying

✅ Leverage referrals, relationships, and hidden connections you already have

Based on real-world prospecting experience, Sales Suck But You Don’t Have To combines practical strategies, personal stories, successful campaigns, failed campaigns, and lessons learned from working in modern business development every day.

This is not a book about manipulating people.

It’s a book about earning attention.

Being memorable.

Creating real conversations.

And building relationships that lead to business.

Because when everyone is doing the same thing, different is the strategy.

Book Details:

• Genre: Business, Leadership & Professional Development, Sales, B2B Prospecting, Business Development
• Format: Hardcover, Paperback, eBook, Audiobook