Belonging is the Brand
by Reginald Lewis
Inclusive marketing strategies for building belonging and strengthening higher education communities.
ABOUT THE BOOK
The enrollment cliff is here. To survive, U.S. campuses must move beyond marketing noise and embrace a new strategy: Belonging. In “Belonging is the Brand,” Dr. Reginald Lewis provides a roadmap for leaders to navigate today’s anti-DEI climate and build a community where every student feels at home.
Learn how to turn connection into your greatest competitive advantage and make your campus the only logical choice.
Book Details:
- Genre: Business & Leadership, Higher Education & Marketing
- Format: Paperback
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